Here's a comprehensive guide to writing effective newsletters:
1. Find a problem. There is no better way to capture the attention of your target audience than talking about the things that they're going through. Do your homework and find out more about their pressing issues. Talk to them on forums or run polls on relevant blogs. It will also be great if you talk about their goals in life or those things that interest them. Just make sure that these are all closely related to the products that you sell so you will easily be able to pitch in your offerings at the latter part of your newsletters.
2. Do your research. It's very important that you convince your readers that you do understand where they are coming from. Before you write your newsletters, research your chosen topics thoroughly. Sometimes, it's not enough that you read relevant online resources. There are times when you need to interview experts and perform some experiments to get enough information. Dig deeper. Although this will take a lot of your time, this can surely make your content more valuable to the eyes of your recipients.
3. Write your newsletters. Aside from giving your readers with interesting facts, it's also important that you write your newsletters in such a way that you'll build emotional connection with these people. It will help if you empathize with them when the situation calls for it. Make them feel that you do understand where they are coming from. Also, be willing to spill out a slice of your in-depth knowledge. This is the fastest way to convince them that you're really an expert in your chosen niche. Lastly, convince these people that more than making sales, you're there to help them out. Emphasize the benefits that they can get. This will surely influence their buying decision.
4. Subtly pitch in your products and services. End your newsletters by talking about your offerings. Ensure that you will not sound like you're doing hard-selling as this will surely annoy your readers. For best results, present your products or services as the best remedies to the problems that your readers are going through to make them look more valuable.
5. Call to action. Learn the ropes of creating powerful, targeted, and very effective call to action. Remember, your main goal is to get these people to act on your favor. If you're trying to get them to buy your products and services, it will really help if you offer them freebies or amazing takeaways. Offer discounts or free products that compliment what they're buying. As people in general love getting something that they do not have to pay for, this will surely help in increasing your chances of making decent sales.
Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it at a high price.
Internet Marketing Sean Mize