Giorgio Armani, one the world's most influential designers, was born in Piacenza, Italy in 1934. After a brief foray into the world of photography and medicine at the Milan University, happenstances lead him into the fashion industry.
After his discharge from the military, Armani took a job as a window dresser at a large department store in Milan. During this time, he travelled extensively to the United Kingdom and it was the beginning of his spiralling fame into fashion. He would bring back what were considered elitist English clothing for his inspiration. In 1964, he was hired as a designer for Nino Cerruti's men's wear company, Hitman. By 1974, Armani was introducing his own label for men, followed a year later by his line of women's wear. It was not long before the Armani name stood for elegant craftsmanship and understated elegance.
Today, Giorgio Armani brings his casual and impeccable sophistication to his watch and jewellery collection. It is Armani's goal to provide watches with fine detailing and a modern expression for today's man and woman.
The Emporio Armani line of watches and jewellery almost defy description and yet is easily identifiable. Armani describes his philosophy as modern shapes and sizes balanced with casual style. His watch collection is comprised of an entire spectrum of daytime to evening wear or as a chic accessory.
The men's daytime looks breach a wide spectrum in jewel tones of rubber and silicone bands to edgy stainless steel. The bands emphasize the sporty look of raised chronographs or the sleek, modern look of a smooth black face. The women's timepieces are artistry in ceramic, leather and stainless steel with iconic Armani styling.
For evening wear, a woman might choose the breathless expression of time in a urethane bangle with a watch face surrounded by sparkling crystals or the sleek, slim line of stainless steel with a numberless mother-of-pearl face. For men, the choices are just as daunting. From a black, croco-embossed leather band with exposed movement and a Roman numeral face from the Meccanico line to the classic stainless steel link bracelet with raised face, there's a timepiece for every modern man.
Regardless of the lifestyle or the function, Emporio Armani watches are for those who appreciate innovative and stylish reinvention of classic lines. Edgy, fashion-forward styles that are the hallmark of Giorgio Armani's vision and legacy are etched and embedded into every piece of his collection.
Simply put, Giorgio Armani makes telling time look good.
Peter Farrar is an expert on watches. You can find out more at http://www.watchshop.com For more info, see here : Armani Watches