There are lots of consumers seeking out home loans and mortgage brokers every year. If you own a mortgage business, keeping up with such a competitive industry can be very challenging. How can you market your business? Have you thought of using postcards to advertise your company? The following are the advantages of postcard marketing for mortgage lenders and brokers:
Easy on the budget. Compared to other methods marketing, postcard advertising can be considered as the most affordable means of promotion for any kind of business. Postcards will not cost you more than .50 cents for each contact. If you include printing costs and First Class Mailing expenses, it will only cost you $4 to $6 for each postcard sent to one prospect.
They surely get read. Compared to traditional business letters in envelopes, a postcard gets read the moment the recipient gets it. Even the people sorting out mails in the Post Office and the mailman will get to read your message. No one will be too busy not to take a quick glance on a postcard. Within a few seconds, the recipient has already read what you want to say.
Build up name recognition. You will need to repeat your postcard marketing campaign. In order to build up name recognition, you can resend postcards to the same market. People can become familiar with your company or your name if they frequently get to read the postcards you send.
Track your results easily. It is easier to monitor the result of your postcard advertising campaign. You can consider postcards as your calling cards or business cards as well so potential clients can get in touch with you more easily.
Block out your competitors. Sending postcards to your leads is a discreet marketing strategy. Your competitors do not need to know your marketing program nor can they learn or copy your style unless they are included in your mailing list.
Postcards are displayed. Postcards are very seldom thrown away. People usually keep well-designed postcards. We often see them posted on refrigerator doors and walls so that will give your business additional exposure.
Double as claim stubs. Want to know how you can see the result of your postcard marketing campaign? Try offering freebies, gifts or discounts to your prospective clients and use these postcards as vouchers or claim stubs. Ask the recipient to bring the card with them to get their free item. Hence, when a client shows up for an open house, you will know right away if he/she has come because of the postcard you sent.
Mail them or hand them out. You can send postcards via registered Post mails but this is not actually the only way to send it out. You can also personally distribute postcards to you relatives, friends and even acquaintances. When you meet a potential client, do not forget to hand an extra postcard to help the client remember your name. Thus, by the time he/she decides to apply for a home loan, you will surely be the first person seek advice from.
Copyright (c) 2010 Luie De Von
As a marketing consultant of Easy Postcard Marketing, Luie De Von has been providing consumers and business owners with marketing strategies. For years, he has helped businesses to have more and growing clients through Marketing Postcard.