The success of Internet business flooded the Web with every Internet business startup, marketing, planning, troubleshooting, etc. articles you can imagine. However, there are only a handful of articles about Internet business branding, which is unfortunate because brand recognition is a major business strategy. Sure there articles about business branding on the Web, but few are specifically written for Internet businesses. So today you're going to learn about Internet Business Branding, which is a very different campaign from contemporary businesses.
The top Internet business branding strategies can be summed up in five.
1. Email signature
The email signature is a free but powerful space to introduce your brand to your clients or to people you correspond with. Do not allow your email to leave your drafts without a signature that contains your brand name, contact information and, wherever available, your company logo. There are even free email programs that let you create an email header where you can put your brand name and logo on it. So start creating your email signature and header soon.
2. Newsletter and electronic brochure
The next Internet business branding strategies to implement are newsletters and electronic brochures. If you know how to write, these campaigns can even be cheap. You can ask somebody to prepare a template for you if you don't know how, and you can just update this template with new contents to be emailed to your contacts regularly. Be sure your newsletter and electronic brochure convey the image you want people to remember about your Internet business.
3. Company news and press release
A sign of dynamic, vibrant, and updated business is one that issues company news and press release on a regular basis. So if you're trying to brand your online business, don't be afraid to invest time and money to issue company news and press release on a regular basis. This may announce about a new applet on your website, new prices, promos, etc. Be sure to publish your company news and press release on your website, too.
4. A good website
Since your business resides on the Web, your website is your number one marketing tool to introduce your business and to convey a company image. It's absurd to settle for a mediocre website design, much less update your website once in a blue moon. From the get-go, launch a well-designed website that has all buttons working and user friendly. And be sure your home page conveys your online business' brand and image in a brief, on-the-dot manner.
5. Internet social media
This last Internet business branding strategy or tool is big: the Internet social media. This includes article marketing and blogging, video advertising through YouTube and the like, and signing up accounts on Digg, LinkedIn, Facebook, Twitter, etc. The Internet social media are indispensable when it comes to introducing and reinforcing your brand to your potential customers. For example, an Internet business without a Facebook account is considered obsolete nowadays. So be very sure you use two or more online social media on your Internet business branding efforts.
At the end of the day, Internet business branding takes time and some money investment, but the benefits it gives to your Internet business are tremendous. In your business marketing plan, be sure to outline the Internet business branding strategies you will carry out to succeed in your online business.