The search engines need keywords in order to find your web pages. To maximize web site traffic, you need to know how to optimize your web site for search engines. Here are some website optimization tips.
Search engines can only read text. The keywords in the text tell the engines what the pages are about; therefore, you should have many pages of text on your web site.
Optimize the articles on your web site for different keywords. Optimizing more than one page for a particular keyword is like buying two lottery tickets for the same number.
Remember, images and videos are opaque. The search engines cannot see the contents. However beautiful a flash-only web site may be, it cannot attract searchers. Use text pages.
Optimize each web page for one main page keyword and, if you wish, for at most two secondary keywords. We will mention an exception below.
Prefer using keywords with a lot of searches per month -- more is obviously better. Avoid keywords with too few searches -- why waste your time?
Consider the number of other pages on the web containing the exact keyword phrase -- more is worse. If your page has too much competition, your page probably will not get past the clutter and onto the first page of Google.
Consider the number of pages optimized for a keyword by including it in the page title, the page URL, and in anchor text of links leading to the page. The more serious competition that exists, the worse.
Look at the pages that show up on page one of search engine results for the keyword. How impressive are they? How many back links do they have? Can you beat them? There are ways to get a modest number of back links yourself, but do not expect to get thousands of back links easily.
If you wish to sell something on the page, consider whether people are searching for the keyword because they want to buy something, or just because they want some information.
Include the main keyword in the page title. Search engines consider that to be important.
Include the main keyword in your domain name, in the page name, or in the name of the directory (aka "folder") in which the page is located.
Include the main keywords in the first and last paragraphs. Include the main keywords a few times throughout the page. This will indicate that the entire page is devoted to the topic. However, do not include the keywords too many times; it will look like you are padding the page. (One estimate is that a main keyword should appear as 3%-5% of the phrases of the same length.)
Put the keywords in H1 and H2 headings and in boldface. Human readers pay attention to them, so the search engines do too.
Put on your website a longer page of maybe two thousand words containing semantically-related phrases throughout. Many searches are for terms that the search engines do not have indexed, maybe that they have not even seen before. A longer page filled with related information gives the search engines somewhere to send all those queries. This can gather a multitude of searches.
Do not make the page unreadable in the attempt to include keywords. Once you have human readers, make them want to linger.
Include page keywords in the anchor text of links to your own pages, both on your own pages and in external links to your pages. Be sure you provide text links to navigate among your pages, even if your main links are graphical, and include keywords in the alt fields of graphical links. A great way to get back links from other sites is to put articles in article directories. You include back links to your site in their "resource boxes" or "bios."
These website optimization tips, if you follow them, will improve your website traffic.