If you want to make money online then you should definitely think about building a prospects list. An engaging squeeze page is your opportunity to not only collect names and email addresses but is also your chance to gain the person's trust and start to build a long term relationship with them. Here are three steps you need to take to create a powerful squeeze page.
1. Offer value
Your squeeze page has the sole purpose of collecting the visitor's name and email address. The page usually doesn't have any content other than the opt in box and a short message, this is not the time or place to try and sell something.
Offer something of value to your prospects in return for their name and email address. You might decide to offer a free report, or an audio/video presentation. Remember you are trying to make a good impression here so take the time to create something valuable rather than just some recycled PLR you have on your hard drive.
2. Tell them why they should subscribe
Some squeeze pages simply have a headline and an opt in box. You are more likely to encourage people to sign up for your list if you flex your copy writing skills and convince them of the reasons why they need your free report or audio. Tell them what problem it will solve and take your time selling the benefits in the same way that you would if you were charging them for the product. You want to deliver so much value that the reader is surprised that it is free.
3. Keep in touch
Getting the reader onto your list is just the first step. Now you need to continue to add value to them by sending appropriate and useful messages to them over a period of time. To do this effectively you should sign up with a reputable autoresponder company. This way you can build a trusted relationship with the prospect by keeping in touch.
Unsure how this all fits together in practice? Here's an example. Let's say, for example, that you have written a book on dog care that you would like to promote. You spend some time in a forum and see that many people have an issue with keeping their dog's claws in check. So you write a short report on how they can overcome that issue. Write some copy to promote the free report and add it to your squeeze page right alongside an opt in box. When people sign up to receive the report then also subscribe to your list. Now you use the autoresponder service to send them a new email every few days with each one explaining how to solve another of their dog care issues. In the email messages you can also promote your dog care ebook and any other affiliate products that might be relevant.
Finally, the secret ingredient to building a successful online business is traffic. It doesn't matter how great your website looks or how useful your product is, without traffic you can't make any sales. Kick start the flow of targeted traffic to your website with 26 free traffic generating methods http://ultimatetrafficmaster.com/