Volunteer management means being aware of the trends in society affecting volunteering, volunteer recognition and volunteer recruitment. If you can see the trends that are happening around you, then you can see the future of volunteering.
7 TRENDS INTO THE FUTURE
In volunteer management, the greater your responsiveness to these trends, the more successful your long-term volunteer recruitment, retention and volunteer recognition program. Having studied these trends we have identified 100s of trends, but let us start by looking at 7 important trends that are impacting on volunteering now and will into the future.
TREND 1 - CHANGING FAMILY STRUCTURES
Our concept of the family structure is rapidly changing. More than ever before there are more blended and step-families, single parent families and families with same-sex parents. Couples are also delaying childbirth or not having children at all. Other people are remaining single and living alone. These varying family structures open up opportunities to capture a whole range of new recruits.
TREND 2 - WORK PATTERNS ARE CHANGING
You may not know it, but only one-third of the workforce still work 9 to 5 from Monday through to Friday. There are more part-time and casual workers, more home-based businesses and more women in the workforce than ever before. A job for life is a thing of the past and most people will change their careers many times throughout their working lives. It is time to think about how these changes in the working world can help you in the volunteering world.
TREND 3 - BUSINESS RELATIONSHIPS ARE CHANGING
You would be aware of the catch words in the business world of the triple bottom line. Companies are reviewing their performances beyond profits to their community and environmental commitment. Also, clients are choosing to support companies that are environmentally and socially responsible. Enormous opportunities exist to form community based partnerships between the companies and the voluntary sector.
TREND 4 - WATCH THE BABY BOOMERS
Because of their sheer numbers and size, the Baby Boomers are the most dominant population group. They will reshape and redefine volunteering. If you keep an eye on what the baby boomers do, you will know how volunteer management, recognition and recruitment will change in the future.
TREND 5 - LITIGIOUS CONCERNS
As our society has become increasingly litigious, the litigation threat can deter some volunteers concerned about being sued. Be sure to have adequate insurance cover and reassure potential volunteers that they are covered under your professional indemnity, personal accident and public liability policies.
TREND 6 - CONSTANTLY CHANGING TECHNOLOGY
Every day, more and more people use the internet to search for volunteering opportunities. If you are not on the web, then you are missing out on potential recruits. Also, many other people are using technology to carry out volunteer work online. The types of online volunteering roles are only limited by your imagination and will continue to grow in the future.
TREND 7 - THE TIME DEPRIVED POPULATION
We used to believe that technology would give us greater leisure time, less stress and a more relaxed lifestyle. But the opposite has happened. With the internet, emails and mobile phones we are now instantly contactable. People are time poor. They do not have enough time to spend with their families, let alone undertake any voluntary work. Organizations and groups must learn to provide volunteering opportunities that allow people to feel time enriched not time poor.
SEE THE FUTURE AND BE AHEAD
Being aware of and responding to these 7 important trends will ensure greater success in all your volunteer recruitment, retention and volunteer recognition efforts. You will also be assured of being way ahead of others also involved in volunteer management.
Want more ideas on volunteer management, recruitment and recognition? I invite you to get a free book with 100 more ideas at our website http://www.morevolunteers.com
Dr Judy Esmond is a leading international expert on stress, dealing with people and volunteer management. She is a constantly in-demand speaker and author of two best-selling books on volunteer recruitment and recognition.