One weekend I decided to spend hours researching Twitter because I knew I could get a lot more value out of Twitter than I was currently receiving. I was using HootSuite.com and Ping.fm so that I could schedule my Tweets and have them posted to a host of Social Networking and Bookmarking sites. This took more time than I wanted to invest in it and so I was looking for a more automated method to handle my Twitter accounts and that is when I began to research the Twitter Marketing Software options.
First I learned about www.HootSuite.com, which is a great FREE Twitter software tool that allows you to post not only to Twitter but you can add Facebook, LinkedIn and Ping.fm. Have you ever visited Ping.fm? To maximize this service you need to create up to 30 social network and social bookmarking accounts like Delicious, Stumble Upon, Twitter and more. With these accounts you can now post a Tweet on Hoosuite which is linked to Ping.fm and will post your Tweet to all those accounts from one post saving you a lot of time.
Once you have your social networking and bookmarking accounts created you can then link your Hootsuite account to Ping.fm, which will allow you to make one post in Hootsuite, which will allow you to create many posts and then schedule them to be sent out in the future.
These are great tools to get started in Twitter but there are some flaws. The biggest flaw to me is that you can get a lot of people to follow you, build a Twitter community and do it semi-automatically but how do you un-follow people? When you add people that do not want to follow you back you may want to remove them from your list. If you've attempted this you know it is not enjoyable and maybe you did not even want to complete the project. This caused me to investigate automated Twitter Software that would take care of many of my Twitter tasks.
The value of Twitter Marketing Software is multifaceted and I will list them for you. I can't tell you which is the best Twitter software but I will give you a list of the features that I think are necessary.
How to find targeted followers
Look for software that will allow you to search for the right followers by keywords, profile data, location or who they are following or who is following them.
I learned a long time ago to make sure easy backup options are programmed in to the software or in the worst case, the back up is locating an XML file that is easy to locate and save to a folder on your computer.
Add new Twitter followers
Adding new people you want to follow should be as easy as clicking one button to send a number of tweets and better yet, there is an option in the program to automate all your follows so you don't even have to do this part. Make sure it is Twitter auto follow software.
Unfollowing Twitter Accounts
As I mentioned before if you have ever tried to determine which accounts you want to unfollow because they are not reciprocating the follow you know it is very tedious and not worth the time you would have to invest. The software you get should perform this task automatically. When I set up my software to do this I was amazed, I was able to sit back and watch all the tasks performed automatically. The Twitter program I use allows you to configure it to set a time that you allow people to follow you back or else the program will automatically unfollow them. Sweet.
A good program will have a safelist that will enable you to make a list of people that would not get unfollowed in case a mistake is made during operation.
Being able to automate your messages is a big time saver. This means when someone follows you your software will automatically send him or her a "thank you for the follow" message. You will be able to use the messaging component of the software to broadcast a message to your Twitter community. If you need the option to include files or music in your Tweets that is something you will want to make sure this is a component of the software you purchase.
Make sure the Twitter desktop software that you purchase will allow you to set up your tweets and post them automatically to your Twitter wall. You want to make sure you can load a file with all your Tweets as well as export that list in case you update it manually in the Twitter software. There are marketing approached to using multiple lists on a rotation so you are not posting the same material over and over for your followers. Strategy is a whole other topic that I will cover in the future. Some Twitter software will allow you to post your tweets from your list and remove them as they are posted on a pre-determined schedule or you may be able to set the program to post your tweets in random order and then to be deleted as they are tweeted or to have the list keep rotating. This way you will have a list of tweets being posted all day for you automatically. Without a doubt a good program will allow you to manually post tweets to your Twitter account.
The Twitter software you choose should also have the option to set up automatic replies to people that Tweeted you.
Not all Twitter applications are Mac compatible so if you work on a Mac this is an important detail. I run Mac OS so I found Twitter software for Mac.
Conclusion: If you really want to have a good community of Twitterers it is an absolute necessary to find the right Twitter application for you.
Get a FREE Twitter Video that will give you even more tips on how to make Twitter an effective and successful part of your online activities. Download for FREE other useful Twitter Tools that will help you. Bill Wynne has been successfully marketing online for over 10 years and loves to help people work from home and be successful.