Nowadays, it is relatively hard to promote and MLM or network marketing business mainly because of people's preconceived opinions about it. Let's face it, there are people who have had nightmarish experiences in this industry. There are networking companies that faced scandals and court cases in the past. But what industry doesn't have faults? The key to succeeding in MLM is to accept that our industry is not perfect just like any other industry, but it doesn't change the truth that people can achieve financial independence through it!
So start off by being proud of your profession, or let's say business preference. Hiding your identity as a networker doesn't help the industry. Inviting a friend for coffee and saying, "hey I've got something to show you and I can't tell you on the phone" brings out a telegraphic that you're up to something sinister. Instead of acting creepy and hideous about your business, be open about it. I'm not saying that you should approach everyone within three feet and tell them that you're into some pyramid. What I mean is, if anybody asks you what you do for a living, don't hesitate to tell them that you're an entrepreneur in the network marketing industry.
Next up, learn prospecting in a professional sense. Up to this point, lots of newbies still consider prospecting as a "black art", using scripts and spam emails and "evil" SEO stuff. Don't view it that way. Look at prospecting as a way of connecting with people. Prospecting is simply the initial contact! That's it. You find people with the goal of establishing positive business relationships with them. If you're online, you give them free stuff. If you prefer offline prospecting, then give away your time and show that you're a person willing to help them achieve financial success.
When all the industry "tactics" and social networking strategy becomes obsolete, this MLM network marketing thing will boil down to one thing - people. The fundamental principle in marketing is this: go where your target audience is, send them an effective marketing message, serve them that respond to your promotion, and encourage them to become customers. That's what it's all about. Your networking business is no exception. Most importantly, you need to have a system for doing all those marketing steps very smoothly. From creating websites that attract customers, to doing web copy that sells, and driving traffic to your offers, you need to develop an effective system that brings cash to your front door.
Verniel Cutar is an established leader in the MLM industry. He now leads a team of 1,045 active downline members. To learn more network marketing success tips and strategies, click the websites below: