It isn't difficult to sell on eBay, but to maximise your earning potential you will need to drive as many visitors to your auction as you possibly can. The more people that view your item, the more bids you are likely to receive and the higher the possibility of a bidding war, driving your prices sky high. Although it can take time and effort to get more page views on your auctions, there are many small steps that you can take to help, that together will generate a large effect.
- It is important to know what people are currently searching for. Use eBay Pulse to find the most searched for terms within your particular category and try to use these keywords within your title if they are relevant. Don't restrict your search to eBay though; you should also type keywords into Google to see what sort of pages and products are returned, and into other retail websites such as Amazon. If your title contains the words that people are actually searching for your page views will increase.
- To successfully sell on eBay you must take a good quality picture of your item. When people are scanning through lists of thousands of potential goods it will be a picture that attracts them. If your pictures look professional, potential buyers will see you as a professional and will be more likely to purchase from you rather than your competitors.
- Advertise your auctions wherever you can. If you have an eBay store you could link to it from the signature in your email account, or perhaps from a related website that you might own. You could also visit forums that are related to the area in which you are selling to advertise your store. The more visits to your shop, the more people will filter through into your actual auctions.
- Place a low starting bid on your auctions. If you start the bidding at just a few pence you are likely to get the attention of the bargain hunters. And what's more, people will always look at auctions that have a high number of bids to see what all the fuss is about.
- Use a page view counter to keep a track on how many views your different auctions are getting. It's good to keep a record of your auctions and their key details such as final number of page views, the price the item was sold for, the end time of the auction, the keywords you used to target your audience and more. In a matter of weeks you will have built up a priceless database of information that will help you to know the best times, keywords and starting bids to use to successfully sell on eBay.
The more views your auctions receive, the higher the price for your items. Remember to take the time in creating your auctions to advertise and promote your sales to see a great return.
Amanda O'Brien is a successful eBay Powerseller and author of two eBay home study courses - 'The #2,500 Per Week eBay Powersellers Secrets' and 'The Ultimate eBay Success System'. Want to learn more about starting an eBay business or simply want to improve your eBay sales? Claim your free eBay Selling Secrets Report at Powerseller Pod.