A newsletter is a great thing to offer in your efforts to build a list. Why do I need a list? In case you are new to the industry or you have been living in a cave, you need a list because the money is in the list. 100% of all income leaders in home based business, direct sales or direct marketing business, MLM, network marketing, or any other online business use a simple three step process for making money online.
1. Build a list.
2. Build a relationship with the people on the list.
3. Make money from those on the list by giving them ideas, tools, and services that help with business building efforts.
You use ad campaigns to build your list and you give them valuable information and resources to build a relationship with your list. After you have built up trust with those on the list by giving them solutions for their problems you monetize the list.
You make money by promoting affiliate products that are effective and if your list has been built correctly, those on the list will use those products and services and come to like and trust you since you helped them.
Offering a newsletter for those who opt-in on your list is a great way to grow your list faster. The type of valuable information you give in the newsletter will help you to target the right people for your list. The newsletter can be just a series of short emails.
Your messages will work better if they are in the form of stories. Stories can help others relate and can add emotion which will make them more memorable. Facts and figures are less memorable but if you combine them with stories then people will make decisions based on the emotions of the stories and the facts and figures will be backed by logic.
There are four requirements to make this work.
1. You need an autoresponder service which will collect your names for you and send the messages at preset intervals.
2. A newsletter that offers information that is truly valuable and beneficial to the reader.
3. You need a website to put your form for prospects to ask for the newsletter.
4. You need an advertising campaign or several to drive traffic to your site.
Providing helpful information is the real key. It is also important to not pitch your opportunity at them directly. Take whatever time it takes to come up with compelling stories that are loaded with great content so you can knock their socks off because the alternative is that they will not read your messages.
One of the easiest ways to do this is with interviews because you don't have to be an expert. You just have to know one or have access to one. This is done all the time. Interview an expert in a field or a leader and transcribe the interview. Get them to tell you some of their secrets and methods. Just make sure you give credit to the expert.
Each message of your newsletter can be signed with your name, contact information, and your website and since you are not pitching your opportunity at them and giving them great information they will be glad to get your messages. Then you will be set up for a big payday if you ever want to promote a product with a large commission.
All you have to do is ask your sponsor to help you find out who is the top recruiter, or who is off to a fast start, the best trainer or even use your favorite guru in the business for some ideas on who to interview. Do several interview and get a few stories form each one and come up with 10 to 12 email messages and send one out each week.
If your content is great and really helps those on the list they will come to know, like, and trust you enough to do business with you. If you are truly helping them they will regard you as a leader and want to join you in business.
This series of emails can also be wrapped up together one day to form an eBook that you can sell as your own product. You will be able to keep all of that money instead of just a commission. You will be able to get money out of your list for years to come if you have built it right and your newsletter is really helpful.
Dan Lambeth, You can easily start building your list if you get your own attraction marketing system that is customizable and self branding. We offer free marketing training and you can get started by grabbing my newsletter at my blog. There will be some training sent via email and links to register for live marketing training sessions on Wednesday nights.