As marketers and sales professionals our attitudes are constantly being tested and it is sometimes difficult to stay positive and focused so I want to dedicate some time to the topic of "attitude." All of these sales secrets that I share with you have made me incredibly successful. But none of them will help you if you have a poor and crappy attitude. I live by this saying: "Your attitude will determine your altitude."
I like to believe that attitude is everything. Why is it everything? Well, if your thoughts are not maintaining a positive outlook then there is no way that you can achieve anything you set out to do.
It's an individual's mental attitude that helps them overcome their challenges in life. Whether the challenge is making more sales, hitting your goals or overcoming an obstacle, it's your mentality that will get you through it. Selling is 90% mental and only 10% physical. Simply put, your attitude is the reason why you either make the sale or fail.
Along my journey of sales training, developing and motivating; I've learned that there are 6 keys to developing and maintaining a positive mental attitude. They are as follows:
Belief: Believe in what you are selling. For example, is your product something that you'd buy for yourself? Is it something that you honestly believe can help people? Do you believe that they can actually benefit from your product? If you answered yes then you are going in the right direction. If you answered no, then maybe you should consider a different product.
You have to believe in yourself. Believe that you can see it through until you've reached your goal. Believe that you CAN and WILL succeed. You must have the belief that you and your family deserve to have the good things life has to offer. None of that is possible if you don't believe in your product..
Faith: Have blind faith. Even though you can't see it physically in front of you, you must be able to envision it in your future. You can't see oxygen right? But you breath it in every day don't you? You've got to have faith that you will achieve your goal because blind faith manifests itself as self confidence.
You should never defeat yourself in your minds eye. Always envision yourself succeeding instead of failing. If you don't believe in yourself do you think others will? Answer is, probably not. How will you be able to close a sale if your prospects can't believe in you.
Determination: Do you have determination? If you don't or if you just aren't that sure then that's okay, now is the time to find that determination though. A positive attitude is not something you can flick on and off like a light switch, its a way of life. Having a positive attitude is nothing more than a conscious decision.
Once you choose to have a positive attitude you will begin to see positive results, this will increase your determination to succeed. Look at your setbacks as learning experiences and keep focused, pick yourself up and try harder!
Dedication: You must be dedicated, dedicated to your success and your goals. Set SMART goals. That means: Specific, Measurable, Attainable, Realistic, & Timely goals. Make a commitment to see it through. The best way to do this without burning yourself out is to keep a daily planner. Set up a weekly schedule for yourself and review your progress daily. This sort of dedication will help you to develop good habits which ultimately result in long term success.
Drive: You have to have that inner drive to help keep you going. Sit down and make a list of things that motivate you. What are the top three things you want to achieve in your life? What will your sales successes enable you to finally do that you have been unable to do before? Is there a loved one in your life that you want to make happy? Is there a specific object that you are trying to buy?
What ever this motivating factor is for you, keep a picture of it on you daily. Look at it often. Whenever your attitude or determination begin to falter, pull it out and look at it. This will serve as a reminder of why you're doing it all and will help you activate that inner drive.
Desire: You must have the fire in your eyes. You must want it, to achieve it. You must eat, sleep and breathe success in order to become successful. Ever want something so bad it hurt? If you have, then you have to feel that in order to push yourself to reach your goals. If you've never felt that way, then it's about time you do.
You have to want it so bat that it's all you can think about. For as long as I can remember I've wanted to be successful. I have always looked to see how I can convert things into money. Don't get me wrong, I don't believe that money is the most important thing in life, but on my list of necessities I put it up there with oxygen! You need it to survive. That is reality. Anyone who says money is the root of all evil has never had any. It is money that will put your child through college, or pay for the best doctor if someone in your family becomes ill.
No one is made of steel. Every body has a point when they get discouraged. It happens, it's happened to me many times. It's not why you got discouraged that is important; it's how fast it takes you to get back in the game that counts. There are many ways that you can safeguard your attitude. It's different for everyone. It all depends on what motivates you.
For example, if you are motivated by family, and you have reached a discouraging point, then maybe you need to take a moment to spend time with your family and remind yourself why you started your journey in the first place. If your motivated by freedom or retirement, maybe you need to take a weekend trip to remind you of what you would like to have the freedom to do when money just isn't the deciding factor of what you can do in your life.
For a very long time I squirmed whenever I heard someone talk about these types of things. I began to think of it as ... blah ... blah ... blah. I would want the speaker or the author to just cut to the chase and tell me how to make more money. It's not that I didn't believe in "being positive" or having determination. It's just that it never seemed to work for me. I just kept defeating myself. I was only looking for the shortcut to making money without all of the "positivity" mumbo jumbo. LOL