I caught an interesting thing online recently. Many web merchants are not going to take the traditional routes to advertise in 2010. According to a recent questionnaire by a Metro Detroit entertainment group, Hot Metro Finds, many merchants have turned their back against standard advertising methods. This includes a whole variety of methods such as Yellow Pages, billboards, television and radio. Add to that list pay per click advertising fees. S.E. Michigan merchants have not expressed an interest in this type of advertising. Some place that viewpoint on the economy. Others have a different take on it. They say that it is just not effective.
In either case, many online merchants have turned their back on these methods. There was another problem with this scenario recently. It seems that many online merchants are taking up with Web 2.0 to give their products some real attention online. The online tools that you are using can make a powerful impact on how you appear on the search engines while you promote your products. You gain a load of visibility when you use multi user tools such as Facebook and Twitter but that is just the beginning. At current count there are 146,000,000 social media sites. This is creating a substantial difference in the way online merchants sell their products.
I have seen a lot of different markets partake in this type of marketing. It can work for pretty much any product or service. I have seen it used for Yamaha ATV parts, Kawasaki motorcycle parts, OPI nail polish, golf aides, professional services, automotive dealerships, legal services and home remodeling. There is really no limit to the kinds of ways you can use social media to promote a particular product, service or brand. Third party sites can grab your web content and then redistribute it on other related sites which can help your online visibility. This is something that many other forms of advertising cannot do.
The concept of viral marketing confuses the novice advertiser. At first glance, this sounds an awful lot like the word virus and that has a negative connotation. Viral marketing is actually a good thing unlike a virus. The term is used to describe how a form of media can travel from one place to another with very little work. For example, one video that you may shoot that shows your service in action can be picked up and redistributed onto another video server and live in multiple places. This has a lot of online merchants curious and ready to give this a try. You no longer have to worry about heavy print costs, airtime fees, or expensive pay per click to support your brand, service or product. Many of these sites will gladly host your media for free.
This is a great new way for companies to thrive in this new information economy. Spreading your company through a viral campaign with Web 2.0 is the best option you have when you want to test out a product. Working smarter means working with Web 2.0 and that means that you are connecting with your audience and new potential buyers when you are selling your products and services.
Copyright (c) 2010 Ted Cantu
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