Everybody talks about the benefits of doing article marketing to promote your website and your products and services online. They talk about how it allows you to get a big number of links back to your website, which increases your website's rankings on search engines such as Google. But what they don't talk about is effective article marketing.
Leveraging The Power Of An Article
It's quite easy to write an article around a certain keyword and start submitting it to various article directories such as Ezine Articles and Go Articles. In fact, you no longer have to do it yourself because there are people all around the world who can do it on your behalf for a small fee.
When it comes to effective article marketing, the real power of an article is not found in the content.
There is no doubt that content is vital, especially when it comes to keeping the reader glued to the computer screen until the end. Nevertheless, the resource box which accompanies each article is rarely used effectively.
This is what most people do.
They use the resource box to explain who they are and what they do and leave a link back to their website. That's it. Believe it or not, this is a very ineffective way of using the resource box.
What most people don't know is that the resource box is there for you to make the reader take action. And this is achieved by making them an attractive and compelling offer.
Think about it this way.
You spend 400-600 words in the body giving them valuable information about a certain topic. The resource box only gives you about 100 words to promote what you have to offer. And you have to make the most of it!
How To Effectively Use A Resource Box
Most (if not all) article directories allow you to put 2 links in the resource box. For argument's sake, let's assume that the article directory you are going to submit an article to allows you to place 2 links. Here's how to use them:
Link 1 - link to the main sales page of your main product and/or service
Link 2 - link to an opt-in box where the visitor can get a free product and/or service
The reality is that not everyone will be interested in purchasing what you have to offer right after reading your article. In fact, most of them won't. This is why you should use the second link to promote a free product and/or service which they can access by entering in their email address. By doing this, you are able to send them good content as well as promotional offers by email after they have left your website.
The best part is that the entire email sequence can be completely automated with software such as Aweber.
In the world of Internet marketing, you have make the most of what you've got and engaging in effective article marketing is a good way of doing that.