If you've started on your very first internet marketing project, some AdWords suggestions can help get the ball rolling for you. Making money with Google AdWords is very simplistic, and yet most people lose out miserably at it! Using AdWords appropriately needs a specific blend of art and science. You should manage to get that creative edge on your competitors, and you should also be able to shape the numbers game!
1) Designing The Ad
Be Specific. This is the most critical of all AdWords strategies that you'll receive. You only want clicks that can convert to sales. So be specific in the headline of your ad. If you sell "floral pattern bed sheets", mention the entire phrase in the heading. You don't want people looking for geometric patterned sheets clicking through!
What's-In-It-For-Me. Most people are tuned to station WIIFM (What's in it for me). Tell the customer how (s)he would experience some benefits by applying your product or service. Find out what they need and then provide it to them.
Your USP. What's your unique selling point? Why should someone buy your product instead of your competitor?
2) Keyword Selection
The Cost. Most articles on AdWords tips will tell you about finding a balance between the popularity of keywords and their CPC. Occasionally wrong spellings can get you a lot of targeted traffic while keeping the CPC low.
Targeted Traffic. For exact keyword phrases, use quotes and square brackets, like "NYC Theatre Tickets" or [Lion King Broadway Tickets].
The Freebie Hunters. Use "-free" to keep these individuals away because they aren't likely to purchase your product or service.
3) The Extra Edge
Your Own Website. What most articles on AdWords tips neglect to tell you is that it's also significant to have your own website, with a proper opt-in form so that you can generate a mailing list of all visitors. Individuals who don't purchase now can modify their minds later.
The Landing Page. It's better to have a separate landing page for each of your products, just like a separate ad for each of them. This ensures a better consumer understanding, and makes it easier for you to observe the individual conversion rates of your products.
4) The Number Crunch
The Budget. This is another hard-to-find point in the most common AdWords tips lists! You need to make a budget as to how much you can afford to spend per sale, and then stick to it.
The Profit. Calculate your profit/sale. Then use that data to work upon decreasing cost or increasing sale, so as to reach the desired profit.
Check, Analyze, Examine For The Most beneficial. You can never do enough of it. You want to keep examining and re-testing; keep changing a word here and a phrase there; keep improving! And don't forget to enjoy the journey on your way to your destination.
Charles McDuffie is an article writer and online marketer for ASB Enterprises, a continuous educational and business development organization showing men and women how to construct business accomplishments in home-based businesses and affiliate programs. Browse his website at: http://www.legacyofwealth.com