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Improve Your Search Engine Positioning With Search Engine Optimisation

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By : Jessica Thomson    29 or more times read
Submitted 2010-02-12 00:00:00
Most web designers and website owners are on the lookout for different ways which can help them get good page rankings and thus better a href="" seo /a results.

They want to improve their page ranking and thus achieve better search engine results. This, quest for achieving good results rankings can only be achieved by following a few basic procedures.

Now, before you go ahead in your quest for search engine optimization you need to be aware of the fact that you are competing against hundreds, and in many cases thousands of websites which offer similar services and products.

Very often, mostly in cases of affiliate marketing, most websites turn out to be identical. Thus, it is important that if you want to gain an edge over your competitors and improve your positioning in search engines, you need to work better and smart.

Search Engine Friendly Design

First and foremost, you need to design your website in such a manner that it is good to look at and at the same time search engine-friendly.

Now, many times it happens that even though you have a visually good design, it is the cause that leads to your website’s poor search engine positioning. To know why it happens, analyse your web page with the help of an html viewer or text editor like Dreamweaver or Front page.

You will thus know where the first line of your copy begins. You will see that it is actually pushed much below which makes it difficult for search engines to track your web page.

Strategic Placement of Keywords

It is important that you have all your keywords and key phrases strategically placed in your content copy. If you do not have the keywords in the right place then it will not be possible to achieve a good page ranking for your website.

Most of the times when designing a website, people generally think that they can get a good ranking by simply adding the keywords to the meta-tags. This, however, is not true. Most search engines do look at the meta-tags; rather they take the web page content into consideration. Thus, you should always ensure that all your important keywords are in the first paragraph of the text and headlines.

Add Text Link Navigation

Always use text link navigation or a site map on your website page. If you want a good positioning or search engine result for all your website pages, then you must get all your pages indexed in the search engines. It is also advisable to include a text link navigation system to your web page.

Increase Inbound Links

In categories which are fiercely competitive, it becomes difficult to achieve the desired ranking if your web page does not have good number of links from other websites. Thus, it is vital that you add increased number of links to your websites both in terms of quality and quantity.

Last but not the least, keep up with all the developments in the search engines and make the necessary changes to your website accordingly.
Author Resource:- For more insights and further information about search engine optimization visit our site
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