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Adword Mistakes You Should Avoid at All Costs



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By : Sid Risner    29 or more times read
Submitted 2010-02-10 00:00:00
Google Adwords is a direct marketing tool to reckon with. It literally gives you the power to drive instant traffic to your website by targeting specific keywords. The quality of traffic you can get through Adwords using the right keywords can’t be underestimated, as you will get laser targeted visitors when you do things right. Furthermore, you will increase your chances of conversion by utilizing their targeting feature which allows you to geographically target any country, state, and city in the world. However, setting out on your campaign prior to gaining any knowledge and experience can lead you to make terrible mistakes. In the following passages we’ll take a look at three common errors that can drag your Adwords campaigns under.

1) Failing To Target Narrow Keywords

As you start to use Google Adwords, it is easy to keep making mistakes. This can happen when you’re trying to do many things on your own and making it perfect. But that isn’t the way it has to be. There are so many people on-line who are successful and making a good return on their investments. Do your due diligence and research your competition to find out how they are marketing to your niche and place ads similar to theirs. You will know an ad is successful when it stays online for a couple of weeks or longer. If it was not bringing in money, the advertiser would have taken it off and replaced it. There’s a big difference between copying and adapting, you should adapt a successful ad and make it yours. Doing so allows you to be successful without reinventing the wheel. It allows you to start converting visitors to sales.

2. Beware of using keywords that target the wrong niche.

When you are planning your Adwords campaign, you should focus on the negative keywords in order to make your ad ultimately profitable. The incorporation of negative keywords into your advertising will decrease your expenses, and you will effectively zero in on those individuals who visit the landing page on your website. To use negative keywords feature, just place a minus sign before the keyword. By including negative keywords, you prevent your campaign from being vague and you sharpen the focus on your target audience, making sure that only people interested in your ad will see it. There are many times when a keyword has related keywords that are not helpful in your campaign. Identify and eliminate useless keywords words like these, and keep those that will be have the biggest effect on your target clientele, as these are the people who want your product(s).

3)Failing To Have A Landing Page

Beginning marketers assume that it’s better to set their daily budget low when they’re starting out, so they have the chance to try out and fine-tune their operation to achieve maximum results. Unfortunately, setting a new campaign’s daily budget too low will result in very poor page placement, fewer clicks, and insufficient data for evaluating the success of the campaign. With so few clicks generated the vendor cannot determine the effectiveness of the campaign. To eliminate the possibility the page placement is at fault for campaigns revenue deficit, you actually want to raise your daily budget. If you have a prime position and aren’t making sales you need to change your campaign. Once you have a true picture of how the market functions, you can lower your budget.
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